The Apprentice: Unscripted television shows - they do not reflect reality; the cast knows they're on television and modify their behaviour accordingly - are strange beasts. They often show you a small piece of the action, yet, in my experience, this in no way limits the audience's ability to make sweeping statements about what's taking place.
The reality is - yeah, the reality - that the producers could make you believe just about anything they wanted you to. For example, in this episode, John came off as a clueless, arrogant prick, and yet Trump ends the episode saying that it's hard to fire good people. Then John delivers an excellent sign-off in the cab, strengthening this image of a "good guy." Conclusion? They edited out a lot of John's decent, competent material.
On the flip side, Kelly took over a number of tasks throughout the episode, leading the team and kicking butt, yet, in the boardroom, it's like it never happened. Conclusion? Maybe Kelly's just keeping his cards close to his chest, or maybe, the editors left in every second of Kelly's leadership footage to skew the show.
I'm not complaining, by the way; I just find it interesting. Jennifer C., on the other hand, had more to lose, and did. O.K., so maybe the cast doesn't always modify their behaviour accordingly. :-)